Hey, I’m Gabriella.
Marketing Meets Human-Centered Design
I am pursuing my M.S. in Interactive Design and Information Architecture, bringing experience in user research, journey mapping, and data-driven design decisions. My background in marketing strategy and audience-first thinking gives me an edge most designers don't have: I know how to translate user insight into business outcomes that stakeholders actually act on.
I have 10 years of experience as a marketing professional, delivering measurable results across digital marketing, content strategy, marketing operations, and experiential events, with growing expertise in UX and human-centered design.
I am based in Northern Virginia, I believe great experiences, whether a marketing campaign, a live event, or a digital product, start with a deep understanding of the people you're designing for.
Skills that I bring:
UX & Experience Design — user research, journey mapping, wireframing, usability testing
Marketing Strategy & Operations — budget management, campaign planning, multi-channel execution
Content & Communications — copywriting, brand storytelling, thought leadership, social media
Event & Experiential Marketing — end-to-end event production, partnership activations, tradeshow management
Please enjoy my portfolio!